For men across the UK the latest James Bond has a lot to answer for, as super buff Daniel Craig and his form hugging Speedos are thought to be the reason behind a sudden surge in male cosmetic surgery.
Infact The Harley Medical Group have reported a whopping 24 per cent rise in men having tummy tuck surgery, desperate to get rid of what has been termed the ‘Speedo Sag’.
Unlike the baggy-style swimwear and bermuda shorts of old, Speedos are notoriously unforgiven and this change in fashion could be having an effect on how men view themselves.
While men will generally try other, more traditional methods to acheive the body beautiful, such as the gym and diet, cosmetic surgery for men is being used to eliminate stubborn areas or fat or loose skin that just will not go on their own accord.
Other cosmetic procedures proving popular with men are gynecomastia and liposuction.
